About this Session
Demographic data can only take us so far when looking to find our target market. The next stage is to take the demographic data and look for Psychographic data. Psychographics are concerned with peoples’ attitudes, interests and opinions. In this session, you and your team will use inductive reasoning, that is reasoning not based on certainty, but a high probability of truth based upon your life experience. This type of reasoning will guide us to work out Psychographic Profiles.
Watch the Video
Download the Chart
Facilitate your team
What you’ll need:
- Sharpie/felt-tip pens
- Large whiteboard, double flipchart, or large wall area for the chart
Session length: 1 hour