About this Session

Demographic data can only take us so far when looking to find our target market. The next stage is to take the demographic data and look for Psychographic data. Psychographics are concerned with peoples’ attitudes, interests and opinions. In this session, you and your team will use inductive reasoning, that is reasoning not based on certainty, but a high probability of truth based upon your life experience. This type of reasoning will guide us to work out Psychographic Profiles.

Watch the Video

Download the Chart

Facilitate your team

What you’ll need:

  • Sharpie/felt-tip pens
  • Large whiteboard, double flipchart, or large wall area for the chart

Session length: 1 hour