Target Market Statement

About this Session

We’ve found the demographics in your area, and we’ve created psychographic profiles. In this session, you’ll combine all of this into one Target Market Statement, where you’ll define that you exist to reach people who believe something and want something.

Watch the Video

Download the Chart

Facilitate your team

What you’ll need:

  • Sharpie/felt-tip pens
  • Large whiteboard, double flipchart, or large wall area for the chart

Session length: 1 hour